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isiiad - Vixen

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Vixen

Vixenfabric_s

A little change of pace today.  I'll bring you more Open Studio treasures tomorrow.  Here's one I couldn't wait to show you. Something I stumbled on earlier. It's right by Clay Pots at 163 Gertrude Street, Fitzroy. Vixen... great name, great artisan clothing and soft furnishings. The business is owned and run by Georgia Chapman.

Vixenportrait_s

This is artisan shopping at it's best. She sells unique items without a wiff of mass production. Georgia has a small, talented team in a workshop above her shop.  She chooses people with skills that compliment her own. Some years ago her business developed to a point where she was acting more as an administrator than a creator. Now, back at the centre of the creative process, she is much happier. Her involvement goes right back to designing the fabric which she has printed in Melbourne. She uses silks and velvet as they have the essential drape factor that works best with her unstructured clothing. Garments have evolved from the sarong and an interest in eastern design.  She says,

"I love the way that the body dictates the shape of the garment. Because it's a rectangle of fabric it's a great vehicle for the print. My clothes are open to personal interpretation, you can use them in so many different ways."  

Ten years on, she is still making the sarong.  It's a timeless garment. All of her clothing has that timeless quality. Clients come in to her store and tell her that they're still wearing the first item they bought from her years ago. They're often looking to add something extra from Vixen to give it a new look. Signatures of her clothing design are drape, femininity and comfort.

Vixensarongandjacket_s

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Everything about this retail store is exquisite. No matter how big or small, every item at Vixen is given reverential treatment, displayed with great care, often using the trademark Vixen ribbon.

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Vixenflowers_s

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Beautiful little gift tags printed from the screens used for the fabric.

Vixenpaper_s

Gift paper is also printed using the same screens as the fabric.

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Georgia is particularly interested in doing more interior and homewares products.  She'd love to develop a range of quilt covers.

Vixencouch_s

Vixenhomewares_s

Cushion covers are made from the offcuts of the fabric used in other items(below).

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Here's a big finish for this post.  The stunning rug (below) is one of Georgia's own designs.

Vixenrug_s

If you would like to know more about Vixen, here's the website.


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